When I decided to go cruelty-free, I had to acknowledge that there are products who claim to be cruelty-free that in fact are not. My first step was consult PETA’s cruelty-free list but, as I stated at the beginning of this blog series, most of the products on that list are not available in Ireland. I also explored the Leaping Bunny list and downloaded the app onto my phone, but again, many of the products I would have to order online and pay delivery charges. Lush was my safe option in the beginning because I could be certain that their products are indeed cruelty-free. Unfortunately they’re also quite expensive, which is why I explored.
A Google search on what products were trying to fool their consumers didn’t turn up much. I was advised that there are only THREE labels to trust when it comes to buying cruelty-free products:
How could I believe that, though? I had seen other labels that were genuine too, such as Batiste. Even Lush don’t sport any of the three labels. Some approved cruelty-free brands sport labels such as ‘Approved by the Vegan Society’ or ‘Fight Animal Testing’. This makes my situation a little more difficult, as it came be frustrating to come across a cruelty-free label and then having to research it before you purchase.
One such product I was nearly fooled by was Original Source. They claimed to be cruelty-free on the back of their products, but when I did my research, I discovered that this was not the case at all. It’s absolutely sickening that companies would try to fool their consumers like that. Perhaps I have to believe it due to the new EU regulations prohibiting products to be sold containing animal tested ingredients, but I know that they are in the minority who test their products on animals outside the EU, and so I refuse to purchase it.
From what I’ve seen, The Body Shop does not bear any cruelty-free labels, yet I have found them on several cruelty-free lists. It could be due to the fact that their parent company, L’Oreal, promotes animal testing, though this is not always the case, e.g. Burt’s Bees.
I encourage anyone going cruelty-free to research the label on the products they wish to buy. While it is important not to trust every label that claims to be cruelty-free, don’t assume that it isn’t cruelty-free just because it’s not one of the three labels listed above.
Thank you for reading this series, I hope you enjoyed it! Happy shopping!